Generative AI in Practice

A practical, accessible training on Generative Artificial Intelligence — for professionals who want to master the right tools and apply them at work from day one.

Who This Training Is For

• Professionals in any field who want to use AI in their daily work
• Teams and departments looking to gain efficiency with AI tools
• Organisations taking their first structured steps into AI

What Your Team Will Achieve

• Understand how Generative AI works and what sets it apart from other technologies
• Use ChatGPT and other tools effectively and safely
• Write prompts that generate useful results — with the DCPT method
• Identify concrete opportunities to apply AI in their professional context
• Know the best practices around data security, privacy and intellectual property

Training Programme

1. Introduction to Artificial Intelligence — what it is, what it isn't, types of AI and LLMs
2. The role of data — Rule-Based vs Data-Driven AI, practical Machine Learning
3. ChatGPT in practice — getting started, subscriptions, settings and custom instructions
4. Prompt Engineering — DCPT method (Definition, Context, Persona, Task), refining and iterating
5. Practical applications — real use cases by area, research with Gemini and Perplexity, analysis with Claude, visualisation with Looker
6. AI agents — what they are, how to build and use personalised agents
7. Creativity and productivity tools — image generation, video and automation
8. Ethics, security and intellectual property — risks, deepfakes, privacy and copyright
9. The future of AI — evolution scenarios and impact on businesses and professions

Format

• In-person or online
• Flexible duration: 4h, 8h or 16h depending on depth and organisational goals
• Live demonstrations with hands-on exercises
• Cases adapted to each team's field and sector

What Makes This Different

This is not a generic AI overview.

It's an action-oriented training — with a clear method, real tools and visible results from the first session.

Is your team ready to work with AI?

Request a personalised proposal.